Experience & Spatial Design
AMAZON
BLIZZCON
BLIZZCON
BLIZZCON
BLIZZCON
HOVER BAR EXPERIENCE
SHIFTING PERCEPTION
WITH THE WAVE
OF A HAND
An engaging platform in a “post Covid” world that allows guests to travel the globe and feel the breadth of impact and services AWS has to offer. Through an inventive physical fabrication and custom-engineered Hoverbar, we gave guests the power to dive deep into the AWS portfolio without a touch.
Creative Direction Creative & Content Strategy Spatial Design Hardware Design
VISUAL DEVELOPMENT
We developed a stylized satellite worldview as a mechanic to browse and view a curation of AWS's most cinematic case studies. The team's thoughtful UX design ensured that the entire experience could be browsed by waving a hand over the Hoverbar.
TEAM
Creative Director
Cody Tilson
Lead Creative Technologist
Grady Sain
Art Director
Cody Tilson
Motion Director
Krzys Pianko
Animation
Krzys Pianko, Grady Sain
Visual Development
Cody Tilson
Krzys Pianko
Michael Rigley
UX & Visual Design
Cody Tilson
Morgan Itterly
Creative Software Technologists
Grady Sain
Lucas Morgan
Spatial Design
Michael Brown
Hoverbar Designers
Grady Sain
Michael Brown
Cody Tilson
Fabrication
CREO
Producer
Alexie Kozol
Account Manager
Meg Miller
Executive Producer
Luvy Delgado
Client
Amazon Web Services
Agency
Leviathan (Now Envoy)
Year
2021
