THE COSMOPOLITAN
THE COSMOPOLITAN
THE COSMOPOLITAN
THE COSMOPOLITAN
THE COSMOPOLITAN
OF LAS VEGAS
EXPERIENCE DESIGN THAT CUTS THROUGH THE VEGAS NOISE
Digital Kitchen’s relationship with Cosmopolitan Hotel began with its award-winning lobby experience. For our next assignment, we were challenged to help make the exterior as engaging as the interior. We took an outside-in approach, looking anywhere and everywhere for opportunities to engage visitors. From the digital crown atop the building to the marquee, every space, however remote, seemingly inconsequential, public, private or unusual, was considered an integral part of The Cosmopolitan story.
Creative Direction Visual Development Content Strategy
THE BEACON
Atop the Cosmopolitan Hotel is a massive custom display—a beacon for the curious class. We designed our content to entice revelers on the strip with hints of what's inside. Our eyes atop the Beacon are incarnations of the spirit of the hotel—curious gazes through dreamlike hazes, looking down the strip and towards the horizon.
THE PORTAL
Walking into The Cosmopolitan is a transition to a curious new world, and our Portal was meant to amplify this feeling. "Strands of Time", created through time-warping footage captured from around the building, reflect the rhythms of the surrounding strip at different temporal resolutions.
THE LOWDOWN
Signage is nothing new for Vegas, so we needed to create a more engaging experience for visitors to breakthrough the noise. The second story of the building acts as the voice of the hotel. Using a mixture of interactive games and off beat humor to speak directly with guests as they pass by. We developed a brand guide and content management system so the hotel could easily update and mix engaging content with more straightforward events and advertising.
TEAM
Director of Experience Design
Anthony Vitagliano
Creative Director
Cody Tilson
Art Director
Cody Tilson
Creative Concepting
Cody Tilson
Mark Wheeler
Christopher Arzt
Yairon Martinez
Animators
Ryan Duff
Jared Willard
Luis Roca
Copywriting
Brandon Hillard
Executive Producer
Blake Nickle
Beacon Eyes
DoP - Scott Thiele
Dir - Jeremy Stuart
Client
The Cosmopolitan of Las Vegas
Agency
Digital Kitchen
Year
2016
