The Electra Cocktail Club is the Venetian’s newest attraction. With the club's staggering 40-foot digital canvas at our command, we created placemaking art pieces that were designed to stoke conversation and set the mood. Our sensual signature sequence Neon Swell explored writhing body scapes amidst an atmosphere of vivid, colorful light.
Our concept explored the human body as a landscape, awakening at dawn and laying to rest by dusk. We created three distinct colorways to signify the passage of time, bathing our figures in a dynamic range of color.
After making our initial selects, we started playing with a number of graphic layouts that paired contrasting shots together. Ultimately, we took a more minimal graphic approach that paid more reverence to the footage we captured.
The Venetian Resort